Build & Operationalize the Electrolux brand worldwide. Accelerate and Elevate the Electrolux brand experience throughout the consumer journey.
By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our consumers and for the health of our planet.
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Build & Operationalize the Electrolux brand worldwide. Accelerate and Elevate the Electrolux brand experience throughout the consumer journey.
By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our consumers and for the health of our planet.
For that, we employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
Are you ready to take the next step in your brand & marketing experience career? This is truly unique opportunity to lead a multi-year global brand development plan into the future. We have recently deployed a new structure on how to approach our brand marketing efforts at a global scale. This entails everything from governance to how we connect and engage with our audience in an emotional, conviction-driven, and relevant way. The stage is set, and path ahead is bright but now we need you to work on further operationalizing the plan across the world. Focus on uniting the commonalities and drive a holistic Electrolux brand experience across all our touchpoints.
Electrolux Group and consequently the Electrolux consumer brand is en route to play a more distinct and memorable part of people lives. Our company purpose of ‘Shape Living For The Better’ is the lighthouse that guides us forward. In order to be successful on this mission you will need to be insightful, confident and conviction-driven in your approach. A data-driven analytical mindset is key to constantly drive a fact-based approach. To have a positive outlook and possess excellent networker and collaborator skills is an important part of this job. Especially due to novel ground you will be breaking in how we approach global brand development going forward.
Electrolux will give you the tools to succeed; a fellow brand manager colleague, a Social Media expert colleague, and a brand director to back you up and help you grow at pace with the consumer brand of Electrolux.
Now it is up to you to help us accelerate this journey to drive growth through connected, engaging and truly emotional material to cement our position as the most progressive and desirable brand in the industry and beyond.
What are we looking for?
· Someone that can develop a culture of branded communication innovation, collaboration, and execution
· Someone that leads oneself – You have a habit of working independently and always taking pride in taking on work with end-to-end mentality; to communicating across the full organization to find answers and move forward with drive and conviction.
· Someone that Encourages, motivate and inspire the brand marketing community around the world, every day of the week. Focus on removing barriers and helping to unite the full brand marketing community to one team.
· Someone that can collaborate with the other brand marketing leaders to optimize and support on agency relationships, performance frameworks and brand metrics. Ultimately ensuring alignment of brand activation plans with the overall media and global brand strategy of Electrolux.
· Somebody who is a true Change Agent – We are increasing our brand experience and consumer centricity and to do so we need to engage and inspire new ways of working. Resilience in sharing the ‘why’ and enthusing around our movement to focus on the consumer first and foremost is only possible if you dare to challenge and act with boldness and conviction.
· Foster strong internal relationship with the Business Area (regional) brand marketing leads to deliver integrated, holistic activation plans that demonstrates brand conviction and commercial growth for the company.
Qualifications:
· Bachelor’s degree or equivalent experience required. MBA or equivalent in marketing experience preferred
· Minimum of 10 years in Marketing & Brand Marketing Preferred, ideally 5+ in CPG, entertainment, or technology marketing
· Virtual Team leadership experience: demonstrated leadership development and experience in creating a vision, engaging and enabling cross-functional teams to succeed
· A proven track record of driving brand growth and health in CPG, entertainment, or technology industry. Furthermore, experience of operating within a matrix organization, and developing broad networks with internal and external partners
· Strong analytical skills and record of identifying and capitalizing on commercial opportunities
· Solid media skills, including digital marketing, understanding of all major channels, critical metric setting and measurement
· Additional experience in sales, digital marketing, social media or PR is a big plus.
· Advanced level English required
A strong candidate had been identify. please ONLY apply if had previous experience working at Electrolux.
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
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